英国，是欧洲四大经济体之一，由英格兰、威尔士、苏格兰和北爱尔兰四部分组成，位于欧洲大陆西北面的不列颠群岛，被北海、英吉利海峡、凯尔特海爱尔兰海和大西洋包围。Britain, one of the four major economies in Europe, consists of England, Wales, Scotland and Northern Ireland. It is located in the British Isles in the northwest part of the European continent, surrounded by the North Sea, the English Channel, the Celtic Sea, the Irish Sea and the Atlantic Ocean.

Compared with other European countries, the size of the e-commerce market in the UK is NO.1. Although the population is less than 70 million, it has a very high Internet penetration rate (95%) and e-commerce penetration rate (87%).

As inflation continues to fall and the pandemic control policy is relaxed, the UK's e-commerce market will see a recovery this year.

       According to Statista's e-commerce report, the UK's e-commerce revenue is expected to increase by 29% from 167.11 billion pounds to 188.13 billion pounds in 2023.

First, the scale of e-commerce market continues to expand

Data show that the UK e-commerce market will continue to expand in the future, and its revenue is expected to reach $285 billion in 2025. In order to make money in such a mature cross-border e-commerce market as the UK, sellers should focus more on how to accurately position the segmsegmled categories, improve the product cost performance, enhance customer experience and other aspects.

来源：StatistaSource: Statista

Second, aiming at the subdivision category can accurately break through

According to statistics, in the total revenue of the UK e-commerce market, fashion category is the most lucrative category, accounting for up to 31%; This was followed by toys, games and DIY at 19%; Electronic media accounted for 18%; Food and personal care 17%; Furniture and appliances accounted for 15%.

来源：StatistaSource: Statista

Iii. Overview of British cross-border consumers

According to the PayPal2022 E-commerce Index report, the age distribution of British consumers is relatively uniform, mainly concentrated in the age range of 25-34, followed by the group over 60 years old. The main reason they choose cross-border online shopping is to "buy goods that are not available in local markets" (46%). Of course, on this basis, can do more favorable price sellers, will further win the favor of consumers.

来源：PayPalSource: PayPal

Four, the requirement of timeliness, logistics choice is the key

With the focus on shopping experience, British consumers have increasingly higher requirements for the timeliness of products. According to statistics, more than half of online consumers believe that the biggest factor affecting the shopping experience is: delivery and return issues. Consumers said it would be easier for them to make a choice if they could see the relevant information clearly before making a payment. And 70 percent of consumers said a good logistics delivery experience will determine their buyback rate. In addition, many online consumers want to be able to check the logistics progress of their packages in a timely manner, and delays, missing and missing items in delivery can easily lead to returns and complaints.

In order to meet the diversified logistics needs of enterprises and consumers, Shunyou Logistics integrates abundant logistics resources at home and abroad effectively in combination with the current form of the British market, and brings professional and cost-effective British dedicated lines to customers.

The line is fast, 5-7 working days can be completed; The local team ensures that customs clearance is fast and smooth; Full tracking, support from delivery to delivery full path real-time query. It can effectively solve the pain points of traditional logistics such as high cost, low timeliness, poor information and opacity. It is the trusted partner of Amazon, AliExpress, Wish, Fruugo and other platforms and sellers.

      Shunyou Logistics is always committed to providing cross-border sellers with instant and diversified logistics solutions. Shun Su Bao Pro UK special line is currently super strength limited time discount, speed up without price increase, escort for tens of thousands of packages, enabling new power for the growth of e-commerce!